Why is Content Marketing Important for Your Business?

Add Your Expertise Idea Supun Karunathilaka CEO at Confiance Marketing (PVT) Ltd. Content marketing is the heartbeat of modern business success. It’s like a magnetic force that pulls people in, captivates their attention, and keeps them coming back for more. Think of it as a conversation starter. it speaks directly to your audience, offering value,…

Stages of Sales Funnel : “17% – Information Gathering Mode”

Stages of Sales Funnel : “17% – Information Gathering Mode”

In the dynamic world of sales and marketing, understanding your potential customers’ behavior and needs at every stage of their journey is crucial. One pivotal stage that often separates serious buyers from the rest is the “17% – Information Gathering Mode.” At this point in the sales funnel, prospects are actively seeking solutions to their…